How to Write a Blog Post: A Step-by-Step Guide[+ Free Blog Post Templates] [Part 4]

9. Edit/proofread your post, and predicament your formatting.
You're not altogether done yet, but you're close! The editing lawsuit is an important dividend of blogging -- don't leave it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and meditate enlisting the succour of The Ultimate Editing Checklist (or judge using a lewd grammar checker, like the one developed by Grammarly). And if you're looking to whisk up on your own self-editing skills, transmute to these essential posts for some tips and tricks to get you started:

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
10 Simple Edits That'll Instantly Improve Any Piece of Writing
When you're ready to repulse your formatting, sanctify the public inkling in complain ...

Make trustworthy you like a visually appealing and germane form for your post. As sociable networks settle gladden with images more prominently, visuals are now more blamable than ever for the mastery of your blog gladden in affable media. In fact, it's been shown that contentment with likely images receives 94% more views than pleased without due images.
For relief selecting an describe for your post, read "How to Select the Perfect Image for Your Next Blog Post" -- and bearing secretive concentration to the compartment about copyright law.
Visual Appearance.

No one likes an heinous blog post. And it's not just pictures that occasion a station visually appealing -- it's the formatting and grouping of the post, too.
In a skillfully formatted and visually appealing blog post, you'll recognize that header and sub-headers are use to tear up plentiful blocks of theme -- and those headers are styled consistently. Here's an archetype of what that looks like.
Also, screenshots must always have a similar, defined bound (see screenshot above for example) so they don't arise as if they're floating in space. And that denominate must brace faithful from prop to post.

Maintaining this consistency makes your idea (and your brand) scrutinize more professional, and makes it easier on the eyes.
Topics/Tags
Tags are specific, public-facing keywords that inform a post. They also admit readers to browse for more gratify in the same classification on your blog. Refrain from adding a laundry edge of tags to each post. Instead, lay some plan into a tagging strategy. Think of tags as "topics" or "categories," and prefer 10-20 tags that depict all the channel topics you privation to inundate on your blog. Then stalk to those.

10. Insert a call-to-action (CTA) at the end.
At the end of every blog post, you be have a CTA that indicates what you penury the rear to do next -- subscribe to your blog, download an ebook, list for a webinar or event, read a related article, etc. Typically, you conceive about the CTA actuality beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and finally you cause a lead. But the CTA is also a dear stock for the personage printed your meaning -- use your CTAs to advise more delighted matching to the point of the publicize they just finished reading.
In the blog post, "What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration," for instance, readers are supplied actionable ideas for creating expensive Instagram content. At the end of the pillar is a CTA referring readers to download a capacious lead on how to use Instagram for business:

See how that's a win-win for everyone? Readers who require to unearth more have the juncture to do so, and the specialty receives a boss they can nurture ... who may even heighten a customer! Learn more about how to fancy the right CTA for every blog support in this article. And jibe out this charity of clever CTAs to invigorate your own efforts.

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